Eat at Burger King For a Year

Burger King wants to start selling veggie burgers worldwide
The fast-food chain introduced a special line of six meatless burgers last year in India, including a Veggie Whopper, a Spicy Bean Royale, and a vegetarian chili cheese melt.

The sandwiches have been so successful that the chain is now considering launching them in other vegetarian-friendly markets, according to Burger King India CEO Raj Varman.

"Looking at the response here, the global management is evaluating introducing some of these options going forward to other vegetarian-friendly markets like the UK," Varman told the India news agency PTI, according to The Economic Times.

e to $553 million in 2012, up from $513 million two years earlier, according to the market-research firm Mintel.

McDonald's, which also offers vegetarian options in India, has tried launching meatless burgers in the US on numerous occasions without success, CEO Don Thompson told investors in 2011.

"We ended up serving four a day," Thompson said.

Despite the failures of McDonald's, adding a meatless menu in markets such as the UK and the US could be a smart move for Burger King.

Vegetarianism is on the rise, and a growing number of people are defining themselves as "flexitarians," which means they eat a primarily plant-based diet supplemented by occasional meat consumption.

Sales of meat alternatives in the US rose to $553 million in 2012, up from $513 million two years earlier, according to the market-research firm Mintel.